The Rise and Fall of WeWork

It begins with Adam Adam Neumann, the groovy business guru behind the company WeWork, was known for his charismatic speeches, his t-shirt and blazer combos, and his head full of long wavy hair. Fair enough, but was there substance behind all of the flash? I never thought so. Watching him prance around on a TED Talk stage and blather on about “community consciousness” always got a few eyeball rolls out of me. I thought he was a tad silly. That doesn’t necessarily mean that I wouldn’t have fallen for his sales pitch. Lots of otherwise smart investors pumped money into his vision without fully understanding the business plan. That’s because Neumann, like all great salesmen, wasn’t selling a product or …

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